The Lead Generation
Engine for TV.

Optimize your product and offer to generate leads across premium streaming, broadcast, and connected television, all using the world's best AI models.

The Atrium platform command box — plan, launch, or manage a campaign across every channel just by describing it

One platform across every screen that sells

Streaming, connected TV, and local broadcast — Atrium routes every dollar to where it converts.

Three steps to scale

Live in an afternoon.
Optimizing in real time.

01

Connect your leads

Link your call tracking, forms, and CRM so Atrium knows exactly what a real lead looks like.

02

Control your distribution

Optimize creative, placement, and spend across every streaming and broadcast TV impression, in real time.

03

Route your intelligence

Use the best model for every task — every cutting-edge model from OpenAI, Anthropic, Gemini, and Atrium.

Industries we serve

Built for lead generation businesses.

Supply

Premium television, and every local market.

Premium supply

The publishers people actually watch.

The biggest names in streaming and premium television — bought as premium, brand-safe inventory.

See premium supply →

Local TV

Every local market, down to the zip.

Local broadcast and connected television across ABC, CBS, NBC, and FOX affiliates in all 210 U.S. markets.

Tegna Sinclair Scripps Nexstar
See local TV →

Unified TV and lead connections

Connect your whole stack.

Drag to explore →

The Engine · Every layer

Everything the Engine runs.

Overview

At-a-glance performance, top and underperforming channels and campaigns.

Offers

Offer-level optimization against 30+ TV and streaming metrics.

Audiences

Grouped by geography, household, and intent, optimized together.

Intelligence

Cross-customer benchmarks and AI moves, per channel, with estimated lift.

Supply

Direct supply paths to premium inventory. Win rates, fraud filtering, budget shifts.

Planning

Plan product changes, supply path, and monthly budget allocations.

Campaigns

Every campaign, past and present, across every screen — with controls.

Path

Trace where spend goes and where revenue comes from, screen to sale.

Competitors

Competitor placements (ACR for TV), share of voice, price and creative moves.

Signals

Social + external signals — sentiment, weather, economic, search demand.

Creative

Which creative attributes drive sales — color, format, daypart, mood, load speed.

Autopilot

Connect your offer, ads auto-created, placed, and optimized. The roadmap.

Model aggregation

Use the best model for every task.

Choose between every cutting-edge model from OpenAI, Anthropic, Gemini, Runway, and Atrium.

One interface, one shared state

Your whole lead engine in one view.

Instantly audit your entire media footprint. See overall performance, the channels and campaigns generating leads, and the exact areas that need attention, all compiled onto a single canvas.

The Atrium platform, every television channel and every lead in one view

Platform features

Four surfaces. One connected engine.

01

Creative

Generate, edit, and manage every ad creative — and see everything you've uploaded, edited, or created, all in one place.

02

Customers

Build, sync, and monitor first-party audiences across every screen and platform.

03

Journey

See where every lead starts and how it converts across every screen, from first impression to booked call.

04

Model Aggregation

Choose between every cutting-edge model from OpenAI, Anthropic, Gemini, and Atrium.

Get on television
and start generating leads.

The Lead Generation Engine for TV is ready when you are.