Atrium is a chat-driven platform with one master agent and specialist subagents for search, social, TV, and programmatic. Trigger campaigns with a command, schedule actions, or hand the wheel to Atrium entirely.
Atrium runs on a single chat surface backed by a master agent. The master agent delegates to specialist subagents — one each for search, social, TV, and programmatic — that know their channels inside out. You give one instruction; the master breaks it down and dispatches.
You can talk to the master, or talk to a specialist directly. The work is the same; the level of detail is up to you.
Connect mode wires up your accounts and aggregates everything in one place. You make every decision — Atrium just removes the tab-switching.
Copilot mode turns the master agent on. It optimizes campaigns, reallocates budgets, refreshes creative, and pauses underperformers — within guardrails you set. You can hand-off entirely, or keep approval-required for high-stakes changes.
Schedule a creative push for Monday morning. Set a trigger to pause any ad set falling below 1.2x ROAS. Ask for a weekly brief every Friday at 9. Or just say "manage Q4 for me" and walk away.
Atrium speaks email, text, and Slack — so the agent can ping you when it needs approval, and you can reply from wherever you are.
A master agent, four specialist subagents, and you — in any combination that suits you.