Platform

One Engine.
Every TV decision.

Every screen, every offering, and every lead — all in one shared place.

Dual-engine control

Run it your way.

Fully Autonomous

Set it, and let it run.

Hand it off entirely. The Engine ingests, analyzes, and deploys changes across every screen 24/7 — always inside the guardrails you set.

Co-Pilot

Every move, your call.

Stay in the loop. Atrium surfaces curated, high-priority moves — review, adjust the parameters, and execute with a single tap.

One interface

Chat in. Optimize everywhere.

Drag to explore →

Chat with Atrium — plan, launch, and optimize

Just ask.

Describe what you want — Atrium plans, launches, and tunes it.

One shared state.

Every screen, offering, and lead on a single live canvas.

See every lead's path.

Deterministic journeys — not last-click guesses.

Platform architecture

The mechanisms underneath.

Capability

Technical mechanism

Operational result

Model Auto-Routing

Dynamically distributes tasks across Opus 4.8, Sonnet 4.6, GPT-5.6, and Gemini 3.1 Pro.

The most efficient, high-performing model for copywriting, analysis, or forecasting.

Sankey Journey Flow

Traces every viewer from first exposure — Roku, Hulu, local broadcast — to the final booked lead.

Replaces last-click attribution with real-time, deterministic journey mapping.

Programmatic Commands

Custom rules — e.g. Shift 30% budget off any network above $40 cost-per-lead — running 24/7.

Reallocates capital instantly on live performance, removing human delay.

Data Vault

Isolated first-party pixel data, SOC 2-compliant customer lists, and zero opt-in training.

Absolute privacy. Your audiences and spend data never train external models.

Get on television
and begin the magic.

The Lead Generation Engine for TV is ready when you are.

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