Atrium aggregates the best creative-generation models — video, image, copy — into one workflow. Swap between them, A/B test, or let Auto pick whichever model performs best for the brief.
Different models win on different jobs. Sora dominates cinematic 15-second CTV. Veo is faster for fast-cut social. Runway holds up best for product motion. Atrium routes each generation to whichever model is winning your brief — or lets you pick manually if you have an opinion.
Video · Sora · Veo · Runway · Pika.
Image · Imagen · Firefly · Ideogram · GPT-image.
Copy · Claude · GPT · Gemini.
Write the brief once. Atrium generates the same spot through every model in parallel, side-by-side. Pick the winner, ship it. Or pick two, A/B them in market, and let performance decide.
No re-prompting. No re-uploading brand assets. No copy-pasting between five different web apps.
A CTV spot needs a 16:9 master at 15 seconds with bumpers. A TikTok needs 9:16 at 6 seconds with safe zones. A Google Display ad needs eight aspect ratios from a single source. Atrium handles the transcoding, the safe zones, and the spec compliance automatically.
Generate once. Atrium delivers a fully formatted asset pack to every network you're running on.
Every major creative model in one workflow. Auto-routed or hand-picked.