Interactive TV

Bring the click
to TV.

Atrium closes the TV loop, a code on the screen, a link only that viewer gets, and a landing experience you own end to end.

Open Platform Book a demo

A roofing crew replacing a roof under an overcast sky — A spot running in Tampa. There is nothing on this screen to click. That is the whole problem.

How it works

Three steps, and the loop is closed.

A code on the screen

Your spot carries a keyword and a number, or a phone number of its own. Different keyword per market, so every response tells you exactly which spot and which market produced it.

A link only they get

The viewer texts in and gets back a single-use link, instantly. We only ever reply to someone who texted first, and every reply carries opt-out language automatically.

An experience we own

That link opens a page built for your line of work, generated from your own brand. It already knows who they are, so it never asks twice, then hands you the finished lead.

See it from the couch

Seven industries. Seven experiences.

Pick an industry and run the whole chain yourself: the spot, the text, the link, the page, and the lead that lands on the other side.

What you receive

Proven, not estimated

A text or a call is proof. We know exactly who responded and which spot reached them. Anything we can only infer is labelled as an estimate, so you always know which number you are looking at.

Interactive TV

One spot. A different page for every household.

Household signals, what they were streaming, and the time of day decide which version loads: the images, the colors, the layout, and how many steps we ask for.

Household A

Signals in

home_built1974 adults55–64 streamingnews local_time09:04 devicetablet

Gulf Coast Roofing

Is your roof twenty years or older?

Most roofs on your street went on in the seventies. A free inspection tells you exactly where yours stands, in writing.

No obligation, and nothing to sign
A written report the same day
We deal with the insurer if you need us to

$500 off a full replacement

Book a free inspection

Step 1 of 3

Licensed and insured in Florida · 19 years in Tampa

Page assembled

layoutlong-form imagehomeowner palettecalm blue steps3

Household B

Signals in

home_built2016 adults30–40 streaminglive sports local_time21:12 hail_event6d ago

A roofing crew working under an overcast sky

Gulf Coast Roofing

Hail hit your street six days ago.

We can be on your roof tomorrow.

Free inspection · we handle the claim

Get on tomorrow’s schedule

Most storm inspections booked within 48 hours

Page assembled

layoutsingle-screen imagestorm crew paletteurgent rust steps1

Household level, never personal.

Attribution

You always know what is proven.

A text

The viewer texts your keyword and taps their own link. We know the phone number, the spot, the market, and the offer. Nothing is inferred.

A call

Each creative can carry its own number that rings the line you already use. The call is tied back to the spot the same way search has always tied a click to a call.

Everything else

Household matching fills in the picture around those two, and we label it as an estimate every time. We never bill you on outcomes we cannot prove.

The Product Graph

We read the moment, not just the audience.

Most platforms decide who to reach. Atrium also decides when, because the week after a hailstorm crosses your county is worth more than a clear Tuesday, and your calendar has a say in it too.

Weather and local conditions

Storms, hail, heat waves, and cold snaps in the markets you are actually running, the signals with a direct line to demand in your category.

Your own capacity

If you are already booked three weeks out, you should not be buying more leads today. The platform accounts for the business, not just the media.

What your category is doing

You start with everything the Engine has already learned about your line of work, never anyone's individual results, and never yours shared onward.

Get on television
and begin the magic.

The Lead Generation Engine for TV is ready when you are.